Selecting Your Book’s Title: Five Essential Considerations
Selecting a book title is important, and the selection process can be arduous and time-consuming (usually with a lot of second-guessing). But it doesn’t have to be that way if you stay focused on five key considerations. Â
This introductory course will help you consider titles from five important perspectives. As you walk through each of the five, rate your title on a scale of 1 to 10 in each (or better yet have others rate your title). If you score a 7 or higher in each category, you will be ahead of 90% of your peers. Â
Finally, although each of the five essential considerations for selecting a title are discussed sequentially in this course, in practice they need to be considered simultaneously as you seek to strike the right balance for a truly great and effective title.  Â
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Selecting a Book Title: 5 Essential Considerations
Your title needs to be intriguing, and it helps to create a hook by highlighting some essential facet of your book.
Make sure your title reflects the main theme; Especially with non-fiction, ask whether the terms in the title identify one or more of the primary themes/points in the book? The more the better.
There are millions of books for sale and each one is waiting to be discovered. While word of mouth advertising is great, most people start looking for a book online. So savvy authors optimize their titles for search engine results. What key words will point Google Searches to your book vs. a competitor's book?
Be sure your book's title aligns with the Genre category expectations/culture; ask yourself if people who read this genre will embrace your title and recognize it as a book they would want to read.
Be sure to make your title memorable... a unique turn of phrase, rhyming words, and humor can all be helpful. Â
